Emprise Bank rebrands its Wichita headquarters, branches

Goal was to modernize the bank’s exterior presentation to match the quality of experience found inside

Emprise Bank is family-owned with 37 branches across Kansas. This project began as a rebranding effort that included the core of the bank’s identity: its logo.

The Luminous team provided value at many levels. The design team offered multiple design packages, prototypes and production methods to provide maximum value and ensure customer satisfaction.

“Luminous brought us a recommendation on how to improve visibility for our sign package at night, as well,” said Jeff Faflick, vice president of marketing.”

Faflick and Luminous collaborated on a design that incorporated a perforated sign face that displays the bank’s signature blue in the day but turns white at night by allowing illumination to shine through.

“With the new signage, we were able to create an atmosphere outside that was representative of the experience inside.”

Faflick said the outcome of the project justified his decision to work with Luminous.

“We always consider Luminous to be at the top of the list when it comes time to alter or modify the decor of our facilities.”

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