A project centered around a facility rebranding project created an opportunity for a multi-location hospital system to upgrade not only its signs, but its messaging capabilities, too.

“One of our major initiatives for the past year was the renaming and rebranding of one our hospitals to Wesley Woodlawn & ER,” said Nick Adams, vice president of marketing and public relations for Wesley Medical Center in Wichita, KS. “As part of that rebrand, we had to update and renew signage throughout the facility.”

Kari Bolton, marketing coordinator, explained that an electronic message center (EMC) capable of using an RSS feed was an important communications tool for the new sign.

“We really wanted something to capture our ER wait times,” Bolton said. “We also get to talk about the service lines that are over at Wesley Woodlawn, such as our bariatric program. Having these different service lines, and talking about employees of the month and — just things that are going on at Wesley Woodlawn — we’re able to display that on the sign.”

Bolton said she received assistance to help the initial programming of the sign go smoothly.

“I had someone come in and help me, show me step-by-step how to do everything,” Bolton said. “If I wasn’t sure about something, I could call anybody at Luminous and they would answer me right away.”

According to Jordan, the outcome of the project was a sign that goes beyond simply announcing the hospital’s new brand.

“Dynamic signage like this becomes part of our advertising and media mix,” Jordan said. “We use it the same way we use any of our other other digital signage… with the added bonus that it’s something we can more easily control and update.”